Email Marketing
Odoo's mailing software allows you to easily send mass mailings to your leads, opportunities and customers. Track the performance of mailing campaigns to improve conversion rates.
Mass Mailing Made Easy
Design, send & track your emails
Odoo's mailing software allows you to easily send mass
mailings to your leads, opportunities and customers. Track the
performance of mailing campaigns to improve conversion rates. Design
professional emails and reuse templates in just a few clicks.
Odoo offers you solutions that work.
Import a database of prospects or filter on existing leads, opportunities and lists of customers in no time at all.
Define email templates and reuse the content or specific design for your newsletter. Setup several email servers with their own IP/domains to optimise opening rates.
Organize Mailing Campaigns
Prepare your campaigns in a professional way
Get real time statistics on the performance of campaigns to improve your conversion rate. Track emails sent, received, opened and answered.
Easily manage your mailing campaigns, discussion groups, leads and opportunities with our simple, user friendly and powerful platform.
Manage the whole marketing campaign in one place.
Improve the way your users communicate with access to mass mailing features from every Odoo app.
Send templates of emails from CRM opportunities; select leads based on marketing segments; send job offers and automate answers to applicants; reuse email template in lead automation marketing campaigns.
Answers to your emails appear automatically in the history of every document with the social network module.
Clean Your Lead Database
Handle bounce and conversion rates
Get a clean lead database that improves over time using the performance of your mailings. Odoo handles bounced emails efficiently, flags erroneous leads accordingly and gives you statistics on the quality of your leads.
Sending Emails in One Click
Share information with everyone
The marketing department will love working on campaigns. You can also give a one-click mass mailing feature to other users on their own prospects or documents.
Select a few documents (e.g. leads, support tickets, suppliers, applicants, list of customers, etc) and send emails to contacts in one click, reusing existing email templates and examples.
Follow-up On Answers
Communicate efficiently with prospects
The chatter feature allows you to communicate with your customers more quickly and efficiently. Documents are created automatically (leads, opportunities, tasks, etc) based on answers to your mass mailing campaigns. Follow the discussion directly on the business documents within Odoo or via email.
All the negotiations and discussions are attached to the right document and relevent managers notified on specific events.
None of your ideas will be lost.
Campaigns Dashboards
Analyse the performance of your campaigns
Get the insight you need for making smarter mailing campaigns. Track statistics per campaign: bounce rates, sent mails, best content, etc. Clear and structured dashboards give you a direct overview of your campaign performance.
Fully Integrated with Odoo Apps
Get hundreds of open source apps for free
Live Chat
Engage directly with your website visitors to attract leads and boost online sales.
Lead Automation
Design campaigns, refine segmentation, automate actions and track performance.
Events
Create sleek and attractive event pages Sell online and organize on site.
Survey
Raise high quality insights through surveys, a great way to engage with prospects.
Features
Create great emails with no pain
Drag&drop editor
Use our premade building blocks to structure your email. Insert headers and footers, calls-to-action, images, links and many more in just a few clicks.
WYSIWYG
Add your text and graphics in real time directly within the editable content of your building blocks and get a live preview of what your email will look like.
Themes
Pick one of our awesome themes and change the layout of your email according to your taste without losing time starting from scratch.
Templates
Save your emails as template and reuse them for your future campaigns.
Better send your campaigns
Import contacts
Easily import your contacts to Odoo from any CSV document
Create custom mailing lists
Segment your subscribers database by assigning them to one or several mailing lists. You can also select your customers, leads or opportunities from Odoo CRM as the recipients of your campaigns.
Reply to
Specify an email to which the recipient can reply by clicking on the “Reply to” button from his inbox.
Schedule
Select a time and date to schedule your campaign to be sent later
Sample testing
Send a sample of your mailing to selected email addresses to get a preview before actually launching it to your whole mailing list.
Opt out
Automatically remove from your mailing list the contacts who opted out
A/B testing
Send your email to a fraction of your email list.
Improve deliverability
Fully responsive
Display optimally your email on whatever screen : desktop, laptop, tablet or mobile.
Mail server
Setup several email servers with their own IP/domain to optimize open rates
Get insights on your performance
Archive your campaigns
Keep track of all emails sent and stock them in Odoo’s database
KPI’s
Get real time statistics on emails performance: deliverability rate, open rate, click rate, bounce rate.
Undelivered emails
Track last 24 hours undelivered emails, and get notified why they failed
Tracking links
Add a tracking code to the links within your email campaigns and get a complete view of the performances on a dedicated dashboard
Measure your revenues
Follow your opportunities through Odoo CRM and analyze the conversion rate, the expected revenue and the generated revenue of each of your campaigns. Use filters for more in-depth analysis.