Streamline your marketing & take care of your leads 24/7
Formulate elaborate and advanced marketing campaigns that are centered around your prospects.
Easily create different messages and segment them so that you’re sending the right message to the right person at the right time.
Visualize your workflow thanks to detailed diagrams and stay in control of your marketing strategy.
Create advanced and personal emails that don’t look automated
Use triggers to give your prospects what they need
Customize your campaigns and define automated actions (e.g. ask a salesperson to call, send an email or set up a reminder) based on triggers (no activity for 20 days, answer to a promotional email, report of issue, etc.)
Adjust your message to your prospect’s profile
Adapt to the buyer’s decision journey by sending targeted and personalized emails. Dynamically change email content based on a prospect’s score, industry, page visited, job title, or even their position within the sales cycle.
Manage your prospects better by combining lead scoring and lead automation
Set up lead nurturing campaigns to stay in touch with prospects who are not ready to talk to your sales representatives. Use our lead scoring feature to send meaningful and relevant messages to prospects that are not considered hot enough. As soon as you decide they are “ready for sales”, they will be automatically handed over to the appropriate sales representative, ensuring a high quality pipeline.
Make smarter decisions thanks to our powerful analytics reports
Connect your closed deals to their original campaign or message in order to find out what has been the most successful and avoid wasting resources. Get a full overview on all your marketing activities, easily interpret your statistics and analyze the results thanks to a comprehensive dashboard and custom reports.
Stop relying on guesswork and know exactly which marketing drives produce the best results.
Define sophisticated rules
Micro-segment your database and decide the audience for your campaign. Use a combination of demographic (country, size of company, language, etc.) and behavioral (pages visited, lead score, etc.) attributes to set up your segment.
Create custom workflows
Set up your campaign around personalized messages based on prospect action. Add as many steps as you want.
Define an action for each step
Decide what type of message is sent when a prospect reaches a new step. You can send a personalized email, a report or even a custom action.
Create your messages with pre-made templates to save time.
Personalize the sender
Personalize your “from” field and signature to give your automated email a more human feel.
Run a simulation of your campaign to test it in real-time or accelerated and fine-tune it before sending it.
You can also launch the campaign in manual mode, where each action requires manual validation.
Lead scoring integration
Score your leads based on demographic and behavioral attributes and keep nurturing them with your marketing campaign until they are “ready for sales” and automatically assigned to a sales rep.
Create your own dashboard by assembling custom reports. Share filters and dashboard across teams.
Get statistics about the source of your leads to evaluate your marketing campaigns’ ROI.
Display the results of your statistical analysis on a pie chart, line chart, pivot table or list.
Get data on email open rates, bounce rates, clicks and deliverability.